Employee Flight Risk Assessment

Most managers don't see it coming. A high-value employee seems fine — if occasionally stressed. Then they hand in their notice.

This Employee Flight Risk Assessment will help you read the signals in time to act.

How it works

  • Answer 11 questions about what you know and observe about your employee.
  • Once complete, you'll receive that employee's risk score, a profile identifying what's most likely driving their dissatisfaction, and guidance on next steps.
  • The assessment draws on data from the 2026 Career and Salary Outlook: Content and Marketing Professionals, based on the responses of 644 global marketers.

A few things to know before you begin

  • This assessment is designed for marketing leaders.
  • To assess multiple team members, complete a separate assessment for each.
  • All questions are required.
  • There are no right or wrong answers. The more accurately you assess your employee's situation, the more useful the output will be.
  • Your responses are used solely to calculate your results and will not be used for other purposes.

This calculator, designed by the Content Marketing Institute and Ravn Research, is intended for educational purposes. Scores are illustrative, not predictive, and are not a substitute for professional HR advice.